KPWriter Marketing Communications
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A Nevada-Based Freelance Marketing Consultant that Focuses on Results
Who is KPWriter? Located on the West Coast with clients in Nevada, California, and beyond, Kerstin Plemel is a freelance marketing and communications professional focused on reaching and influencing your key target audiences through:
- Strategic planning
- Project management
- Business communications
- Direct marketing
- Market research
- Online marketing
- Public relations
- Sales support
- Social networking
- Technical writing
- Content writing & editing
Communications Planning and Management
- Have successfully developed, implemented, and tracked strategic marketing communications plans for more than 10 years
- Detail-oriented approach to establishing and meeting project timelines and budgets
- Collaborate with team members to ensure consistent communication both internally and externally
- Effectively develop and manage third-party relationships to maximize outside expertise and resources
Writing and Editing
- Skilled at creating compelling messages that appeal to various audiences, including consumers, business professionals, technical experts, stakeholders, and the media
- Thorough understanding of developing content for multiple formats, including print, online, television, and radio
- Able to work quickly to meet deadlines, while providing high-quality writing and editing services
Diverse Industry Knowledge
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Have developed marketing strategies and communication for various industries, including healthcare, technology, manufacturing and industrial, financial services, gaming, and government
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Specific training and certifications include those in healthcare and financial services
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Created a marketing, sales, and service program for a manufacturer with a worldwide customer and distribution base to ensure ongoing profits and growth
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Oversaw promotion and grand openings of five new financial institution branches, meeting goals for attracting new members and new accounts
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Developed and moderated multiple focus groups to help a gaming organization determine how they can increase market share
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Assisted in development and execution of NevadaGrown campaign to promote buying locally grown foods, resulting in ongoing media coverage, including several segments with a local food and television personality
Messaging & Branding
- Provided internal and external communications consulting and messaging during a major reorganization at a large financial institution. Project resulted in positive media, employee, and customer responses.
- Lead development of awareness campaign at Northern Nevada's largest credit union, increasing public awareness from 69% to 88%. In addition created internal communications program to ensure all levels of staff were continuously aware of organizational goals and how they could help achieve them.
- Created key messaging for new technology-based service targeting the restaurant industry. Project included sales scripting, online and offline copywriting, and public relations writing and pitches that resulted in local and national coverage.
Project Management
- Project directed northern Nevada’s first regional website system, working closely with 15 economic development agencies and chambers of commerce to build individual custom websites with extensive back end functionality, and a centralized regional data center
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Project directed successful product launch for aerospace industry manufacturer, including planning, public relations, advertising, and catalog production
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Project directed local public transit multi media campaign, resulting in a significant increase in ridership within the first year
Education
Bachelor’s Degree, Mass Communications
University of South Florida, Tampa, FL,
Emphasis on marketing and public relations
Dean’s List of Scholars
2005 graduate of Leadership Development Program
Center for Creative Learning, Colorado Springs, CO
2003 graduate of Western CUNA Management School
Pomona College, Claremont, CA
Graduated with Honors
Additional Experience
- Member of the Northern Nevada Development Agency Marketing & Media Advisory Committee
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Member of the Carson Area Marketing and Public Relations Network
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Board member of the Carson City Library Foundation
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Past president, American Marketing Association, Reno/Tahoe Chapter
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2005 graduate of Carson City Chamber of Commerce Leadership Program and past Advisory Committee member
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© 2011 Kerstin Plemel, Marketing Communications |
