Great article from Chief Business Marketer on creating a social marketing roadmap. Read it at http://bit.ly/aJ8qcx
Continue reading ...

The Tax Foundation released their 2011 version of the State Business Tax Climate Index (SBTCI), and ranked Nevada as one of the top states. The report states “The modern market is characterized by mobile capital and labor. Therefore, companies will locate where they have the greatest competitive advantage. States with the besttax systems will be the most competitive in attracting new businesses and most effective at generating economic and employment growth.” Read more at http://bit.ly/aD...

Continue reading ...

Good tips on speech writing passed along from Christel Hall at ProWrite PR (compliments of Ragan Communications):  http://bit.ly/cj5g2j

Continue reading ...

As a member of the Northern Nevada Marketing and Advisory Committee, I'm pleased to share the following:

From a press release dated October 5, 2010: Today, at the Governor’s Mansion in Carson City, the Washington, D.C.-based Manufacturing Institute and the Northern Nevada Development Authority announced the deployment of a national initiative to revitalize Nevada’s workforce and economy.  Developed by the Institute in 2005, Dream It. Do It. uses cutting-edge marketing to inform students, t...
Continue reading ...

A good checklist from Julie Ardito Public Relations on keeping things newsworthy:

1. Competition: Research and development, productivity, jobs, competition buildsinterest
2. Conflict: Between nations, armies, companies, labor and management
3. Controversy: Difference of opinion builds interest
4. Consequence: Is it of consequence? Health, food, shelter, income, community,etc.
5. Familiar persons: If the audience knows the person, they can identify with theindividual
6. Heartstrings: The sick child or ...

Continue reading ...

Great information passed along from Christel Hall at Prowrite Public Relations:

Did you know that you can sell your blog on Kindle’s service to e-readers?  More than the small amount of $ you might make from it, is the exposure for your blog, business and/or ideas for people searching by topic on Amazon.

Read more here:  http://bit.ly/cKQH1p

 

Continue reading ...

You can download Global Spec's free industrial marketing planning kit at http://www.globalspec.com/wp/WP_2011_MktgPlanningKit_A

Continue reading ...

Congratulations to The Greens Hotel for getting the top position for Sacramento bed and breakfasts on TripAdvisor. It was my pleasure working with the friendly staff at this boutique hotel to develop additional search engine optimized pages for their website, including http://www.thegreenshotel.com/index.php, http://www.thegreenshotel.com/Sacramento-Hotel/eco-friendly-hotel.php and http://www.thegreenshotel.com/Sacramento-Hotel/pet-friendly-hotel.php
Continue reading ...

From Christel Hall, Prowrite PR: Good recap of SEO for press releases posted at
http://www.campn.org/campn-blog/search-engine-optimization-for-press-releases
Continue reading ...

Beginning with our next meeting, Wednesday, November 3rd, we will be meeting at the BRIC (Business Resource Innovation Center) at 108 E. Proctor Street in Carson.  The BRIC is in the old Fireside Building, just North of City Hall.  This new location will provide us with more space, is more central, and still provides us with the audio/visual support when we need it.  Parking is available on Proctor Street. For more information, visit www.campn.org.
Continue reading ...

I just helped launch Ametherm's new advertising campaign. Samples are at http://www.kpwriter.com/sales-and-marketing-support.php.
Continue reading ...

Several good marketing and PR white papers, articles, and other reference material is posted at http://www.campn.org/campn-blog.php
Continue reading ...