Hiring a marketing communications consultant benefits your company in several ways. First, you get an outside view of your organization. This often results in fresh and innovative ideas that may not have had time to take root internally. Second, you get an additional team member without the commitment of hiring, training, and managing a new employee.

Of course, as in any professional relationship, you want someone you can trust. Following are some things to consider as you choose the best pe...

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Still trying to wrap your arms around mobile marketing? Take advantage of this free webinar from Mobile Marketer:

"With more than 1 million applications downloaded tens of billions of times, marketers are finding that apps have become a victim of their own success: despite the number of downloads, consumer engagement with the apps is not where it should be. What brands, marketers, retailers and publishers should do to encourage deeper engagement and transactions with apps is the focus of th...

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Visit  http://thisisreno.com/2012/03/29021/  for information on an upcoming Marketing/PR workshop in Reno.

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Lunch & Learn

Plan to attend the first 2012 CAMPN Lunch & Learn teleseminar on our radar.  It addresses how to measure the success of your communication efforts:  

Topic:  “What’s Your Communications Campaign ROI” presented by Angela Sinickas
When:  Tuesday, May 22nd, from Noon to 1 p.m. PST
Where:  The BRIC in Carson City, 108 E. Proctor

Cost:  Free (As a PRSA member, Christel is signing up for the event and has permission from PRSA National to invite member and non-members guests, up to a...
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If you're a PR or marketing professional who wants to up your networking, consider joining the Carson Area Marketing & PR Network. The Northern Nevada Development Agency is looking for members to join its Marketing & Media Advisory Committee, focused on helping our region grow. The NNDA has also partnered with the Nevada Appeal to produce a regional business directory.

For full-service marketing and advertising support, smith + jones offers an experienced team that is both strategic and creat...
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Check out http://www.campn.org/campn-blog.php for recent marketing and public relations updates and information, including:

Tools for PR
Link to free Cision demo on Google+

Plus, news about Reno/Tahoe/Carson City marketing & PR news at http://www.campn.org/september-2011-meeting.php

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The Carson Area Marketing & PR Network meets 5:30 p.m. Sept. 7 at the Business Resource Innovation Center (BRIC), 108 E. Proctor St. The meeting is open to public relations, marketing, and marketing communications professionals. New and prospective members are welcome. There is no cost to attend, but RSVP is required.

Veteran TV news anchor, reporter, producer, and media and political consultant Brent Boynton will speak on how the changing media landscape affects public relations and marketing...

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I'm excited to be working with the talented team at Smith & Jones Marketing & Advertising! If you're looking for a full-service marketing and advertising agency (and a reason to visit beautiful Lake Tahoe) be sure to check out www.sjmarketing.com.

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At the February 2, 2011 Carson Area Marketing and Public Relations Network meeting, I'll be presenting "The Top Three Things to Know About Mobile Marketing. Visit www.campn.org for more information on meeting times and locations.

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You can download Global Spec's free industrial marketing planning kit at http://www.globalspec.com/wp/WP_2011_MktgPlanningKit_A

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Beginning with our next meeting, Wednesday, November 3rd, we will be meeting at the BRIC (Business Resource Innovation Center) at 108 E. Proctor Street in Carson.  The BRIC is in the old Fireside Building, just North of City Hall.  This new location will provide us with more space, is more central, and still provides us with the audio/visual support when we need it.  Parking is available on Proctor Street. For more information, visit www.campn.org.
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You can download a free white paper from Thomasnet on measuring your website as an effective sales channel, part of their Intelligent Industrial Marketer series, at :http://promoteyourbusiness.thomasnet.com/measurement_white_paper.pdf
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For the past several months, I've had numerous requests for developing marketing plans, both through KPWriter and my agency partners. Strategic marketing plans are a must if you want to maximize your marketing opportunities and resources. If you haven't developed a strategic marketing plan before, there are plenty of free templates you can download to give you a jump start. However, keep in mind that a good plan takes time and expertise. If you're on a tight budget, you may want to check with...
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I created the new Carson Area Marketing & PR Network website (still a work in progress!) using a free website builder, great for small busineses and non profit organizations that need a basic web presence. If you're in the Carson City area and would like to join CAMPN, please visit the new site for more information.

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