Marketing Strategy & Communications ServicesWhether your company needs marketing support for individual projects or ongoing strategy and implementation, I can help. Below are examples of projects I've directed for various clients, with services ranging from content development, to strategic planning, to complete marketing communications and sales support. Feel free to peruse my sample projects below, or visit the following links for more marketing comunications services samples. eMail & Social Media Programs / Marketing Strategy Services / Sales & Marketing Support / Manufacturing Marketing |
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Email and Social Media Programs
Newsletter Writing Sales Support & Public RelationsProject Summary: This commercial real estate developer needed a sales brochure and public relations assistance for attracting leasees to a new retail center. Through MacWest I provided project management, copywriting, creative direction, and public relations consulting for this locally high-profile project. View the brochure>
Website Content Development
Project Summary: Power Electronics International (PEI) focuses on power protection and environmental control solutions, and through MacWest I developed search engine optimized content for several of their website pages. Download a PDF of sample website content pages for
Technical WritingProject Summary: I provided freelance technical writing for Intel, assisting with three white papers (alltoys.de, Woolwich, and VTO.de), and the Powering the Internet brochure. The project entailed collaborating with multiple engineers and writers, and producing a single piece that spoke in one corporate voice.
Small Business Marketing Support Project Summary: For this project I developed a marketing plan, logo, tagline, stationery, brochure, sales scripting, website (strategy, creative direction, and content), and public relations initiative to promote this start up business for online food ordering. I directed this project through MacWest. Manufacturing MarketingProject Summary: This client specializes in advanced services for manufacturing critical components. I provided project management and content for their new website and tagline, enabling them to combine two different geographically located companies into one online portal. I directed this project through MacWest. Download website writing sample
Non Profit MarketingProject Summary: As project director, I provided strategy, content, and creative direction for this non profit's new website, merchandising materials, public relations, and multiple photo shoots, which included trips to some amazing farms and samples of delicously-fresh foods. I directed the project through MacWest.
Sales SupportProject Summary: I helped this client, which specializes in efficient transportation passes and badging systems, prepare proposals and trade show material, transforming technical verbiage into compelling information that helped create more leads and opportunities. I directed the project through MacWest. |
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© 2011 Kerstin Plemel, Marketing Communications
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