Marketing Plan Resources

Do It Yourself Marketing Plans

Many small business owners simply can't afford to hire a full-time marketing expert. However, doing it all yourself often results in no marketing, investing in the wrong marketing strategies, or, worse yet, marketing that actually diminishes your brand and turns potential customers away.

By completing a simple marketing plan, you'll have a more clear idea of who your target market is, how to reach them, and what information you can provide that will compel them to do business with you. You'll also identify good ways to promote your business and build your network. You can purchase inexpensive marketing plan templates online, or to get you started download a simple marketing plan template now.

Hiring an Expert for Strategic Marketing

At some point, companies of all sizes bring in outside help for their marketing efforts. The advantages to this are:

1. You get additional help
2. You access specific expertise
3. You don't increase your overhead
4. You don't need to add employees

There are many talented marketing experts who provide freelance, contract, and part-time services. Guru.com and Elance.com are two sites at which you can place projects out to bid and reach out to thousands of professionals who can assist you via the interent.

For local assistance, you can post temporary or part-time positions on various job sites, and peruse resumes of candidates who might be a good match.

Contact me if you'd like to talk more about hiring a part-time or temporary marketing expert to help your business increase profits and position itself for long-term success. 

 © 2011 Kerstin Plemel, Marketing Communications