Mobile Marketing ResourcesKPWriter recently presented the basics of Mobile Marketing at a Carson Area Marketing and Public Relations Network meeting. Mobile marketing is all the buzz right now, but whether or not it's the right investment for your business is an important decision. Peruse the presentation slides below, as well as some of the more simple items on the checklist to get you started in mobile marketing. For more information about online, offline, and mobile marketing, feel free to contact me! |
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Need to Make Your Site Mobile? smith + jones, located at Lake Tahoe, can help. Below is a sample of one of the mobile sites they have created.  |
Start Mobilizing Your Marketing!(Relatively) simple ways to start going mobile
1. Mobilize your website, either by developing a separate, mobile-friendly site, or by building your current site on a mobile-friendly CMS platform that generates a mobile version of your site. 3. Test your online advertising (i.e. Google Adwords) to expand your text and ads to mobile searches and capabilities (i.e. click to call); test on platforms like AdMob and 140 Proof for Twitter mobile apps. And don’t forget to incorporate QR codes into your print ads for scanning and embedding your URL. 4. For loyalty building, utilize Location Based Services (LBS) by creating and optimizing your business profile on Foursquare, Yelp Mobile, GoWalla, Google Hotpot and Facebook Places (new is Facebook Deals). Make your email platform mobile friendly and utilize SMS for emarketing. Platforms such as Mootext and MobileStorm help you create, manage, and track mobile marketing campaigns. 5. Determine if adding mobile apps is a benefit for your customers, because it’s important to deliver true value. Can you provide simple, yet engaging and relevant information and tools that your customers need and/or want on their connected devices? Should you build a native or web app? 7. Native applications are developed for specific mobile devices, which can process and store content on the device itself, and information typically interacts with an online application server for syncing, etc. The pros are that you can make apps available on app stores, and they can be used when offline (i.e. airplane mode). However, you'll need a more robust online application server than a standard website to keep content updated. 8. A web application gets content from an online website, with limited content storage on the device when offline. Keeping content fresh is easier, since this app pulls info from your updated website)
© 2011 Kerstin Plemel, Marketing Communications |
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