Public Relations Tools

Do It Yourself Public Relations Resources

Do you have a new product or service to announce? Or maybe you've opened a new office, hired an industry expert, developed a case study, discovered a new solution, formed a strategic partnership...the opportunities to share your news are endless.

Depending on the type of information you have, you can distribute a press release, post it on relevant social networking sites, pitch article ideas to industry pubs, etc. To do these yourself effectively takes time of course, but with the help of free services such as PRLog, Mashable, and Deitel for identifying opportunities to garner considerable attention. The most important thing is to plan up front and utilize the many tools these free services offer.

Subscription Public Relations Tools

For serious do it yourself PR, BusinessWire and PRNewsWire offer not only a comprehensive set of tools, they also provide brand name recognition in the news industry and targeted distribution. If you're comfortable developing, submitting, and tracking your own news releases, as well as responding to media inquiries, these types of services can be very effective.

Hiring a Public Relations Professional

Of course, when it comes to developing and executing top notch public relations strategies, most organizations benefit most by employing a PR professional. The good news is that there are many great PR pros and agencies from which to choose, and who to hire really depends on your individual needs, including industry expertise and contacts, and, of course, budget.

For more information about utilizing public relations as part of your overall marketing strategy, contact me today!